Approved projects

Growth Of the Visitor Economy through TRADitional Markets and Employment and Skills

Acronym: GO TRADE
Duration: 07/2017 - 03/2021 (45 months)
Total budget: €5,610,267
ERDF: €3,871,074

Description:

GO Trade will aim to stop the economic decline of town centres by creating a unique brand of local markets. The new markets aim to attract over 327,000 new visitors to towns in the South of England and North of France, helping to provide a significant boost to local economies.

High streets, town centres and local market places in both France and the UK have suffered significantly from declining footfall, as shoppers choose to favour online shopping and cheaper foreign alternatives.

The GoTrade project will look to reverse this trend by combining local offers in a number of markets across France and the UK into a unique brand of markets, targeted at both local residents and tourist visitors. This brand will be known as ‘GoTrade’.

The project will trial the markets in several French and UK towns including Great Yarmouth, Basildon and Amiens.

The GoTrade brand will represent a mark of good quality and diverse local products sold by certified market traders. This certification will ensure market traders offer good customer service and use professional techniques when selling to customers.

The project will support traders by using modern methods of communication to market their products and by introducing digital technologies such as ‘click and collect’.

Certified traders will also be given 'GoTrade passports' that will enable them to travel and trade at any of the GoTrade markets in France and the UK.

As well as supporting local traders and attracting local customers, the GoTrade brand will aim to turn market places into a visitor experience for tourists, helping to attract more visitors to the Channel area and increasing their length of stay in market towns.

Outputs:

  • The GO TRADE brand – the project will create a network of high quality markets across the Channel area.
  • A ‘Click and Collect’ service that will allow customers to order their products on-line and collect at a time that suits them.
  • A training programme for market traders.

Lead Partner:

Name of the organisation: Basildon Borough Council
Country: England
Location: Essex

Project Partner 2:

Name of the organisation: Office de Tourisme et des Congrès Caen la mer Normandie
Country: France
Location: Calvados

Project Partner 3:

Name of the organisation: NMTF Ltd – National Market Traders Federation
Country: England
Location: Bournemouth and Poole

Project Partner 4:

Name of the organisation: Ville de Caen
Country: France
Location: Calvados

Project Partner 5:

Name of the organisation: Chambre d’Agriculture du Nord-Pas-de-Calais
Country: France
Location: Pas de Calais

Project Partner 6:

Name of the organisation: Pas-de-Calais Tourisme
Country: France
Location: Pas de Calais

Project Partner 7:

Name of the organisation: Ville de Louvigné du Désert
Country: France
Location: Ile et Villaine

Project Partner 8:

Name of the organisation: Ville d’Amiens
Country: France
Location: Somme

Project Partner 9:

Name of the organisation: Communauté de Communes du Pays de Lumbres
Country: France
Location: Pas de Calais

Project Partner 10:

Name of the organisation: Agence d’urbanisme et de développement Pays de Saint-Omer Flandre Intérieure
Country: France
Location: Pas de Calais

Project Partner 11:

Name of the organisation: Town Centre Partnership Company
Country: England
Location: Norfolk

Project Partner 12:

Name of the organisation: University of Greenwich
Country: England
Location: Surrey

Project Partner 13:

Name of the organisation: Gravesham Borough Council
Country: England
Location: Kent

Project Partner 14:

Name of the organisation: Castle Point Borough Council
Country: England
Location: Essex

Project Partner 15:

Name of the organisation: Great Yarmouth Borough Council
Country: England
Location: Norfolk

Project Partner 16:

Name of the organisation: Visit Kent
Country: England
Location: Kent